Raising Awareness

Developing Health Communication Campaigns

Public Health Ontario

This presentation deck outlines the different steps of the health communication campaign planning model and illustrates how you can apply these steps to your own situation. The resource also provides a 12-item checklist to help you develop persuasive health communication messages.

http://www.publichealthontario.ca/en/eRepository/Developing_health_communication_campaigns_2012.pdf


CDC Social Media Tools, Guidelines and Best Practices

Centre for Disease Control and Prevention

This webpage contains several resources that can be used by wellness champions to guide their use of social media and develop health-related content.

http://www.cdc.gov/socialmedia/tools/guidelines/


Advocating for Change

Community Tool Box

This resource outlines key steps that can be taken to raise awareness about an idea and ways to identify potential sources of opposition to a new idea.

http://ctb.ku.edu/en/advocating-change#node_toolkits_full_group_outline


Advocacy Toolkit

College and Association of Registered Nurses of Alberta

This webpage provides valuable information and resources about how to translate ideas to decision-makers (e.g., school leadership team).

https://www.nurses.ab.ca/about/what-is-carna/policy-priorities-and-research/advocacy-toolkit


Healthy Eating Starts Here

Alberta Health Services

This webpage provides resources to help promote healthy eating in the workplace. The resources include tip sheets and posters that a wellness champion could use to increase awareness for a healthy eating initiative within a school community.

https://www.albertahealthservices.ca/nutrition/Page6348.aspx


Health Communication at a Glance

Public Health Ontario

This webpage provides a summary and link to the ‘At a Glance: 12 Steps for Developing a Health Communication Campaign' guide that a wellness champion could use to develop a health communication campaign in their school environment. In the guide, a wellness champion will find the step-by-step process to create a campaign as well as associated worksheets to assist in planning.

https://www.publichealthontario.ca/en/health-topics/public-health-practice/health-communications/health-communication-aag


Focus On: Six Strategic Steps for Situational Assessment

Public Health Ontario

This resource explains what a situational assessment is and explains the steps that should be followed to conduct a situational assessment.

https://www.publichealthontario.ca/en/eRepository/FocusOn-Situational_Assessment_2015.pdf


Place Research Lab
School of Public Health, University of Alberta
3-300 Dianne and Irving Kipnes Health Research Academy
11405-87 Ave, Edmonton, AB T6G 1C9
placeresearchlab@ualberta.ca